SYLVANIA MAKES ITS MARK IN BUDAPEST
Budapest, Hungary (13 September 2017): Sylvania, a world leading lighting solutions provider, is pleased to announce the opening of its new global head office in Budapest, Hungary. The facility will be the hub for worldwide operations for the company with its manufacturing base remaining at its state-of-the-art facility in Shanghai. Budapest benefits from many important strategic links for a global business, and combined with the forward-thinking policies of the Hungarian government, means that Sylvania joins an increasing trend of multinational companies relocating to what is one of Europe’s oldest and most beautiful cities. The new office was jointly opened on 13 September 2017 by Mr Zhuang ShenAn, Chairman of Feilo Sylvania and General Manager of Shanghai Feilo Acoustics Limited and Christian Schraft, Global CEO of Feilo Sylvania.
Speaking at the event, Mr Zhuang ShenAn commented: “We wanted to invest in the right location and moving our global operations to Budapest makes perfect sense; it is a wonderful place to do business and having a Central European headquarters, alongside our bases in London and Shanghai, gives us a fully optimised international business structure for our global operations both now, and for many years into the future.”
Picking up on this point, Christian Schraft was keen to stress that in a fast moving industry such as lighting, it is important for companies to invest wisely in their infrastructure: “Companies in the modern world of business, especially with some of the well documented political and economic turbulence we’ve seen recently, need to be agile in how they operate and respond to changing market conditions. The lighting industry is fast moving, with many new technologies bringing great opportunities for growth. Our new operational structure puts us in the ideal position to continue to roll out our new solutions-based approach that is already finding favour in our established and emerging markets. We are delighted so many team members from across our global operation could join us in Budapest today to celebrate this new phase in our company history and look forward to continued success with our teams across the globe.”
The new office in Budapest, Hungary marks an exciting new stage for Sylvania in its development from purely a lighting manufacturer to the complete solutions provider. The new headquarters will allow Sylvania to offer its customers the best service by responding to their requirements quickly, offering its expertise and knowledge as well as the best possible solution.
The opening of the new Global headquarters links to Sylvania’s reinvigorated brand strategy. “Sylvania is a brand with history, expertise and knowledge but it is also synonymous with innovation and change,” comments Paul Harwood, Marketing Director at Feilo Sylvania. “As the company transitions from lighting manufacturer to solutions provider, it is a natural evolution to align it more closely with the forward-looking Sylvania brand. We are introducing ground-breaking solutions such as the SylSmart smart lighting platform and the LOGIC finance offering to adapt our business for future growth.”