Cookie policy

Feilo Sylvania Group websites and app cookie policy

May 2018

What are Cookies?

Cookies are small files that hold information; they're placed or 'dropped' on your computer when you access websites or use apps on your device. The data contained in the cookie can be retrieved by the website or app that placed them there. They can also be accessed by websites or apps that have been authorised to use them by the site or app that first dropped them.

Some of the purposes for which the Cookies are installed may also require the User's consent.

Feilo Sylvania and Cookies

How we use Cookies is outlined below. This applies to websites directly managed by the Feilo Sylvania Group of companies, including Feilo Sylvania Europe Limited.

You can also read our Privacy Notice on our website and get in touch with us on about privacy, Cookies or data protection.

How we use Cookies

The 4 main types of cookie we use on our site:

  1. Strictly necessary Cookies

These Cookies are essential — without them you might not be able to get the information or service you've asked for. They're needed for things like logging whether you see error messages – so we can make improvements and fix bugs – as well as allowing you to use shopping baskets (which remember your choices as you navigate our site) and make a purchase.

Technologies that we use (and that use Cookies) to make sure the website functions correctly for you and makes it possible for us to manage a database of email contacts, phone contacts or any other contact information to communicate with you. These services may also collect data concerning the date and time when the message was viewed by you, as well as when you interacted with it, such as by clicking on links.

At the time of writing this includes:

Dotmailer, MailChimp and SurveyMonkey

  1. Personalisation and testing Cookies

These Cookies remember choices you've made to personalise the site, or are used by us to test site content and functionality with different groups of visitors. They may remember where you are in the site so you can get tailored information, or changes you've made to help you browse, such as increasing the text size. For instance, if you ask for services based on your location, we sometimes store a cookie — meaning that next time you visit, you won't have to tell us where you are again.

  1. Analytics and measurement Cookies

We use several technologies to understand how visitors use our website or app. These help us to identify areas for improvement, and to collect and report on commercial data (like sales volumes). We may, for example, analyse website usage and identify a page where people struggle to know what to do next; we'd then use session capture to observe some individual site visitors and find out what the issue is.

Tools we use for analytics and measurement include: Google Analytics, HotJar and Lead Forensics

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of our website, to prepare reports on its activities and share them with other Google services.
Google may use the data collected to contextualize and personalize the ads of its own advertising network.

Hotjar (Hotjar Ltd)

Hotjar is a tool that analyses website user behaviour, it is provided by Hotjar Ltd.headquartered on the island of Malta. All data that Hotjar collects is stored electronically in Ireland, Europe on the Amazon Web Services infrastructure no longer than 365 days. Provisions of Hotjar’s Privacy Policy you will find at

  1. Targeting or advertising Cookies

These Cookies collect information about your browsing habits (including details of the websites you've visited) which we use to make sure you receive advertising relevant to you. We (or third parties and advertising networks on our behalf) may use them to show you ads we think you'll be interested in across the internet (including on other sites you visit), based on your interaction with our website, apps and your browsing history.

If, for example, you visit our website and show an interest in one of our products but don't buy it, we may re-target you with adverts about it on other websites – and in search results – for a number of days after your initial website visit. If you buy the product, or a set period of time has passed, the re-targeting advertising stops.

Tools and Cookies we use for marketing and advertising include: AddThis, Google AdWords, Amazon Advertising, YouTube, and various display advertising providers.

What about links to other websites and their Cookies?

We often link to other sites to give you extra information or services. Where these are provided by a third party, you may leave our website by clicking through to theirs. In this case, the Cookies policy set out on the third party's website will also apply. As this won't be controlled by us, you should read their policy to find out what information is being collected and how it's used.

How to control Cookies

You can restrict, remove or block Cookies through your browser settings at any time.

In addition to what is specified in this document, the user can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing them. Through the browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that might possibly have saved the consent for the installation of Cookies by this website. It is important to note that by disabling all Cookies, the functioning of this site may be compromised. Users can find information about how to manage Cookies in their browser at the following addresses: Google ChromeMozilla FirefoxApple Safari and Microsoft Windows Explorer.

In the case of services provided by third parties, users can exercise their right to withdraw from the tracking activity by utilizing the information provided in the third party’s privacy policy, by clicking the opt-out link – if provided – or by contacting the third party.

Notwithstanding the above, the Owner informs that users may take advantage of: Your Online Choices. This service allows Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that users make use of this resource in addition to the information provided in this document.

Owner and Data Controller

Feilo Sylvania Europe Limited, Avis Way, BN9 0ED, Newhaven East Sussex UK

Owner contact email:

Since the installation of third-party Cookies and other tracking systems through the services used within the Feilo Sylvania Group cannot be technically controlled by Feilo Sylvania, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third-party services listed in this document.

Given the objective complexity linked to the identification of technologies based on Cookies and their very close integration with the operation of the web, users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies themselves and any possible use of them - for example, by a third party - carried out through this site.